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Monthly Archives: April 2011
Airline pricing – good or bad?
Some people (typically economists) love airline pricing and think that flexible, demand-based prices should be applied to all sorts of things (such as restaurants, in this posting from Rafi Mohammed). After all, if there’s a shortage of something (Saturday night … Continue reading
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Tagged airlines, anchoring, cognitive load, demand-based, drip pricing, price discrimination, Pricing, restaurants, surcharges
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How not to set your prices
Procter & Gamble and Unilever have been fined 315 million euros for price-fixing. There are much more imaginative (and legal!) ways to maintain a price premium than this. Product innovation enables price differentiation; increasing the perceived value of your product … Continue reading
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Attitudes to price fairness
A very typical message from someone on twitter… Not typical because I only follow people who talk about pricing, and anyone who says I do is lying… …but typical because fairness is a deeply ingrained norm in pricing, and … Continue reading
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Generous offer…?
To be honest, it just makes me suspicious.
New research: *.99 no longer optimal for prices
The blog has been quiet for a while. I can now tell you the reason for this: I’ve been working on an intensive research project for the last couple of months. The Inon Pricing Research Centre has partnered with three … Continue reading
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