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Attitudes to price fairness
A very typical message from someone on twitter… Not typical because I only follow people who talk about pricing, and anyone who says I do is lying… …but typical because fairness is a deeply ingrained norm in pricing, and … Continue reading
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Generous offer…?
To be honest, it just makes me suspicious.
New research: *.99 no longer optimal for prices
The blog has been quiet for a while. I can now tell you the reason for this: I’ve been working on an intensive research project for the last couple of months. The Inon Pricing Research Centre has partnered with three … Continue reading
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Pricing links 2011-03-19
Some of this week’s interesting pricing articles from around the Web… Daniel Hamermesh of Freakonomics is visiting London and is impressed by Fortnum and Mason’s understanding of price discrimination. From my other blog, an article about pricing of online news … Continue reading
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Welcome to a Pricing Revolution
It’s time to take back control of pricing. For too long the accountants have ruled the world of price, with their cost-plus methods and their calculators. But price is one of the most important aspects of your relationship with your … Continue reading
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